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V-MODA launches high-fashion and high-function music lifestyle brand

Val Kolton announces the launch of V-MODA - unique music-inspired collections that represent the epitome of European and California design.

HOLLYWOOD, CA - (March 7, 2006) - Entrepreneur Val Kolton announces the launch of the music lifestyle brand, V-MODA.  In Italian, “moda” means fashion, and V-MODA plans to create a complete music-inspired collection of products and DJ compilations.  The company has been formed to research and design innovative products that marry high-fashion and high-function infused with rock-and-roll and house music style.
 
V-MODA plans on creating unique collections that represent the epitome of European and California design.  With four patents pending so far and more in the works, V-MODA is diligently researching products that are distinguished by a harmonious blend of style and technology.

 “The cell phone and iPod started the revolution by allowing consumers to view modern technology as fashion accessories” said Mr.Kolton from his Hollywood Hills home,”V-MODA will be the first line of high-tech fashion accessories fused with a heavy influence of musical style and artistic design. Our technology products complement the clothing of the individual while our apparel lines will work ergonomically with current and future technology.  All our product designs will pay homage to music via an attitude of house rockin-soul.”

V-MODA’s exciting, first new collection will be a unique style of earphones or “modaphones” as v-moda calls them.  Modaphone are designed to show-off and express a personal style with an iPod or MP3 player - while delivering an unparalleled sound experience.  

V-MODA is the inspiration of founder Val Kolton, 28.  A third generation Italian/American, Val’s love of fashion design and music has evolved from his Italian heritage, European travels, and Hollywood lifestyle.
 
Val Kolton, together with designer Joseph Bucknall lead the innovation and creative nucleus responsible for transforming the lifestyle vision into an inspired reality. 

More information about V-MODA and its progressive products can be found at v-moda.com

Note to editors: Downloadable hi-res images can be found at images.v-moda.com.

PRESS CONTACT:
Katie Casey
Formula PR
310.578.7050
casey@formulapr.com